Getting to know my blog

I’m currently undertaking Dorothy K’s 21 Days to a Blogging Biz course and I’m really enjoying it so far. I especially like that it’s very achievable – the daily tasks don’t take ages to accomplish and they have really given me some food for thought. I can’t wait to see how the rest of the course goes and what other valuable lessons I’m going to take away from it.

This first week has been all about introspection – looking within to identify existing strengths, passions, desires and skills in order to better position your blog as a business to align with your interests and values.

So far I have identified myself as follows:

I blog because: I started blogging as a way to write again and help me process having to return to work after my third child. I continue to write for me but I have also discovered a love of helping other special needs parents along the way. I also love the community of bloggers that I have found. Now I no longer have an outside job I want to make a living out of something I have considered a hobby for nearly 4 years but I don’t want to lose my soul and my voice and my need to write for me in the process.

I stand for: truth and honesty. It’s in the name of my blog and in each and every post I write. I would love to rid the world of lies – I wish we could all be truthful and really mean what we say. Truth and honesty leads to trust and respect – something we could all benefit from in this world x

My skills and passions are: writing, communicating with people, networking, helping people and suggesting solutions to problems. My passions are for special needs – improving awareness, understanding, support and acceptance for people with special needs and their carers. I’m also passionate about truth, honesty and being positive in life. I am beginning to see a way forward here…!

My audience is:  majority women aged between 30 – 45, mainly from AUS, US and UK. They are parents, some with kids with special needs, some not. I would like to write more towards the parents of my audience with kids with special needs to give them support, advice and a little of my own experience while keeping my existing audience.

My about page describes me as:  a mother of 3, wife of a big kid, worker, carer and blogger. I always have way too much on my plate but I am learning to juggle with the best of them. I use my blog to vent, laugh at myself, raise awareness of autism and albinism and to pretty much just crap on. Because in the end it’s all about me – my life, my stories, my truths.

Each task has informed me a little bit more of why I blog and where I’m headed and what I ultimately want to do. It’s amazing how looking in and asking these simple questions can lead to greater clarity and surety in what you want to do….

Some of these tasks have also led to some more unexpected revelations.

In undertaking the fourth task we had to identify who our audience is now and whether it reflects our desired audience going forward. This obviously involved getting nitty gritty into analytics and having flashbacks to all the reporting roles I had in my old job. Understandably I had to lie down for a bit afterwards to recover…

I did find out more about my lovely audience (take a bow right now as I mean YOU!) But I also found out some other interesting facts. Like the fact that the popular posts and search terms on my blog are truly random. And that I need to really get on the Pinterest train as it is consistently one of my biggest referrers of traffic.

Who would have thought that?

Anyway, here’s some things you probably didn’t know about my blog (because I didn’t either – if you did, I’ll hand the reins over to you right now!)

Getting to know my blog

Top 5 Posts

1. Pinterest Fails (the single biggest driver of traffic from Pinterest – thinking I may have to follow up with a sequel!)

2. Emotions of Autism (I’d like to think it’s because my post is kick-ass but sadly it’s more to do with the image I used)

3. My 5 Core Values (I really have no idea why this one gets hits, but who can account for the tastes of the internet?)

4. Musical Musings A to Z: Rick Astley (it’s official, my blog has been “rick-rolled”)

5. Busy, busy, busy (again popular due to the image used)

Top 5 Search Terms

1. Emotions

2. Busy

3. Rick Astley

4. Cartoon House

5. Emotion

Top 5 Referrers 

1. Google web search

2. Pinterest

3. Facebook

4. Android Pinterest

5. Twitter

So if there is one thing I can take away from this new knowledge, it’s this: obviously I need to write more posts on my emotions while listening to Rick Astley, pinning Pinterest fails, exploring my core values and staying busy by cleaning my cartoon house! Now, that sounds like a challenge I’m up for 🙂

Have you found some surprising facts when you’ve taken the time to delve into your analytics? And are you interested in my post idea? It would totally win the internet…

Because it’s Tuesday and because I can, I’m linking up with Jess for IBOT.

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17 Responses

  1. Ha ha not that is a challenge, never gonna give, never gonna give!!! That is very interesting and I love why you blog and your about me page. You are as say you are Kirsty and I love that about you. I only just got GA about 5 months ago and have no idea how to use it properly!
    Emily @ Have A Laugh On Me recently posted..On mistaking a child’s anxiety for tiredness.

  2. I’m alarmed at how high up Rick Astley is for you!!! 😉
    It’s really interesting once you start digging around at the analytics….
    Lydia C. Lee recently posted..Good for her, not for me!

  3. This sounds like a great course. I find it really helps to sit down and think about your goals and objectives, your target audience etc. I’m glad you’ve found it so useful. I can understand your difficulty with wanting to know how to continue writing about your stories and your truths, but also turn this into a business. Once you figure it all out, can you let me know? 🙂
    Renee Wilson recently posted..The magic of Christmas lights – giveaway

  4. Kerry-Anne says:

    So, how DO you delve into analytics? Sounds like fun to see 🙂
    Kerry-Anne recently posted..Angular

  5. Gotta love Rick! This is a great idea though, something I need to think about 🙂
    Amy @ Handbagmafia recently posted..FYI: Breastfeeding & Urinating Aren’t the Same

  6. Hugzilla says:

    Some of my biggest search terms are eunuchs anatomy and people looking for sexy depictions of Winx cartoon characters. Good luck with the course, and with the future of the blog x
    Hugzilla recently posted..Hugzilla House Tour: The Panda in Her Natural Habitat

  7. An interesting post Kirsty. I love to read posts about blogging. I can’t resist reading them. I haven’t gone into G.A. yet. One day I will 🙂
    Pinky Poinker recently posted..Secret Santa Secrets

  8. Nice roundup! Your “reasons you blog” and audience would be almost identical to mine, the issue I definitely struggle with most, particularly having fled an advertising background to write what I want to, is this:
    “Now I no longer have an outside job I want to make a living out of something I have considered a hobby for nearly 4 years but I don’t want to lose my soul and my voice and my need to write for me in the process.” Good luck to both of us with that!

    As for search terms? Some corkers I certainly could not repeat here. Sick puppies out there! #teamIBOT
    Twitchy Sharon recently posted..School Fair, Dance Concert and Local MP Verbal Smackdown Day

  9. Fascinating Kirsty! According to Google, I am the “go to” for how to wear purple jeans, and what to wear on a South Pacific cruise 🙂
    Janet @ Middle Aged Mama recently posted..What to Wear with a Sequin Top

  10. I have to say I avoid Analytics just because it can make me go insane! I like to blog for the fun of the blogging part and no other reason.
    I have not done any blogging courses but it does sound fun. I’d be scared I’d get too introspective though and then freeze up and lose my focus – can that happen? I don’t know.
    Great post. x
    Jody at Six Little Hearts recently posted..A Tiger Tribe Mega Christmas Toy Review and Giveaway!

  11. I just love how Rick Astley is one of your main search terms! Go Google Analytics! I’m new to blogging so am avoiding GA for the moment as I need time to find my own voice and rhythm but eventually it will be something I have to tackle. Your course sounds very interesting.
    Erika @ Ever-changing Life of a Mum recently posted..Why I encourage my daughter to listen to Taylor Swift

  12. Kirsty, I definitely think you need to do that combo topic post!
    I really have no idea about my stats, search info etc, but do know that I’m having fun doing what I’m doing. Ever the professional, I am (not) x
    Lisa@RandomActsOfZen recently posted..Where The Wild Things Were

  13. Very interesting Kirsty. I must admit I don’t look much into my analytics! Sounds like a great course too.
    Jodi Gibson (JF Gibson Writer) recently posted..Any tips for a shy, socially awkward, introvert?

  14. I need to understand google analytical more because my understanding is quite basic. I have more male readers than female which surprises me in the personal posts.
    Bec @ The Plumbette recently posted..Shopping in Melbourne PLUS Plumbing Stocking Fillers Giveaway

  15. Google is so random isn’t it!!! I barely understand it all, maybe I need to try this course to help me with it x
    Carla from My Yellow Heart recently posted..The Smile Files : It Takes A Village

  16. Tegan says:

    This is a really interesting post. I love delving into my analytics to see where my traffic comes from. Like you, my most popular posts are pretty random.
    Tegan recently posted..I miss my laptop

  17. Hello Kirsty, just wanted to pop in to say g’day. I feel all at sea blogwise at the moment… love it but feel I just can’t do it all any more (am also working pt at Autism Spectrum Australia doing a website for kids with ASD aged 16 – 25) and also have urge to write a lot more personal stuff… but mine’s really a destination/travel blog. Eek… I need to switch off for a couple of weeks! Hope you have some peace and quiet too over the festive season.
    Seana – Sydney, Kids, Food + Travel recently posted..Kids Build Together – Block Play in Richmond

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