Getting to know my blog
I’m currently undertaking Dorothy K’s 21 Days to a Blogging Biz course and I’m really enjoying it so far. I especially like that it’s very achievable – the daily tasks don’t take ages to accomplish and they have really given me some food for thought. I can’t wait to see how the rest of the course goes and what other valuable lessons I’m going to take away from it.
This first week has been all about introspection – looking within to identify existing strengths, passions, desires and skills in order to better position your blog as a business to align with your interests and values.
So far I have identified myself as follows:
I blog because: I started blogging as a way to write again and help me process having to return to work after my third child. I continue to write for me but I have also discovered a love of helping other special needs parents along the way. I also love the community of bloggers that I have found. Now I no longer have an outside job I want to make a living out of something I have considered a hobby for nearly 4 years but I don’t want to lose my soul and my voice and my need to write for me in the process.
I stand for: truth and honesty. It’s in the name of my blog and in each and every post I write. I would love to rid the world of lies – I wish we could all be truthful and really mean what we say. Truth and honesty leads to trust and respect – something we could all benefit from in this world x
My skills and passions are: writing, communicating with people, networking, helping people and suggesting solutions to problems. My passions are for special needs – improving awareness, understanding, support and acceptance for people with special needs and their carers. I’m also passionate about truth, honesty and being positive in life. I am beginning to see a way forward here…!
My audience is: majority women aged between 30 – 45, mainly from AUS, US and UK. They are parents, some with kids with special needs, some not. I would like to write more towards the parents of my audience with kids with special needs to give them support, advice and a little of my own experience while keeping my existing audience.
My about page describes me as: a mother of 3, wife of a big kid, worker, carer and blogger. I always have way too much on my plate but I am learning to juggle with the best of them. I use my blog to vent, laugh at myself, raise awareness of autism and albinism and to pretty much just crap on. Because in the end it’s all about me – my life, my stories, my truths.
Each task has informed me a little bit more of why I blog and where I’m headed and what I ultimately want to do. It’s amazing how looking in and asking these simple questions can lead to greater clarity and surety in what you want to do….
Some of these tasks have also led to some more unexpected revelations.
In undertaking the fourth task we had to identify who our audience is now and whether it reflects our desired audience going forward. This obviously involved getting nitty gritty into analytics and having flashbacks to all the reporting roles I had in my old job. Understandably I had to lie down for a bit afterwards to recover…
I did find out more about my lovely audience (take a bow right now as I mean YOU!) But I also found out some other interesting facts. Like the fact that the popular posts and search terms on my blog are truly random. And that I need to really get on the Pinterest train as it is consistently one of my biggest referrers of traffic.
Who would have thought that?
Anyway, here’s some things you probably didn’t know about my blog (because I didn’t either – if you did, I’ll hand the reins over to you right now!)
Top 5 Posts
1. Pinterest Fails (the single biggest driver of traffic from Pinterest – thinking I may have to follow up with a sequel!)
2. Emotions of Autism (I’d like to think it’s because my post is kick-ass but sadly it’s more to do with the image I used)
3. My 5 Core Values (I really have no idea why this one gets hits, but who can account for the tastes of the internet?)
4. Musical Musings A to Z: Rick Astley (it’s official, my blog has been “rick-rolled”)
5. Busy, busy, busy (again popular due to the image used)
Top 5 Search Terms
3. Rick Astley
4. Cartoon House
Top 5 Referrers
1. Google web search
4. Android Pinterest
So if there is one thing I can take away from this new knowledge, it’s this: obviously I need to write more posts on my emotions while listening to Rick Astley, pinning Pinterest fails, exploring my core values and staying busy by cleaning my cartoon house! Now, that sounds like a challenge I’m up for 🙂
Have you found some surprising facts when you’ve taken the time to delve into your analytics? And are you interested in my post idea? It would totally win the internet…
Because it’s Tuesday and because I can, I’m linking up with Jess for IBOT.